This was a very interesting project to develop. In it, I created a concept for an innovative and versatile jacket, designed to offer a unique and creative proposition to its potential users. It is a waterproof, expandable, and retractable garment — a smart and practical piece that effectively meets user needs.
See below how it turned out:
See below how it turned out:
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This was a collaborative project based on EasyJet. In this concept, we developed an activation where the user becomes the protagonist of the narrative. The final reward acts as an incentive, encouraging the user to fully engage with and complete the entire journey proposed by the experience.
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This was a highly rewarding and enjoyable project to work on. It was inspired by the Pokémon universe — a world deeply loved and embraced by its community and fan base. The concept proved to be innovative, creative, resilient, and strongly driven by quality and authenticity.
