This was a project centered on my favorite game, The Last of Us Part II. In it, I combined the value and importance of music with the game’s exceptional quality, attention to detail, and overall excellence. Music plays a highly significant role in society — beyond being a rich and diverse source of entertainment that stimulates creativity through sound and composition, it also has a therapeutic function and a strong emotional impact.
The game introduces, in a highly creative, authentic, and innovative way, a guitar mechanic that allows players complete freedom to play any note — enabling them to perform known songs or create entirely new musical pieces. Finally, it is worth highlighting that the protagonist shares a deep emotional bond with the character Joel through this mechanic, reinforcing its importance and emotional resonance within the narrative.
Check it out below.
The game introduces, in a highly creative, authentic, and innovative way, a guitar mechanic that allows players complete freedom to play any note — enabling them to perform known songs or create entirely new musical pieces. Finally, it is worth highlighting that the protagonist shares a deep emotional bond with the character Joel through this mechanic, reinforcing its importance and emotional resonance within the narrative.
Check it out below.
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Project RECICA
This was a social and educational project focused on an NGO called Recica. It involved a comprehensive analysis of the organization, including its mission, values, objectives, and core business. Based on this in-depth study, I developed a series of original content pieces aimed at encouraging donations of funds, clothing, medicine, and food for the young individuals supported by the institution.
This project allowed me to apply creativity and “out-of-the-box” thinking to propose innovative and sensory-driven ideas, helping to increase awareness, recognition, and visibility for the NGO.
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Project Marvel
This project was centered around Marvel. It involved an extensive brand and market analysis within the entertainment industry. I explored and highlighted Marvel’s entire history — from its creation and development to its growth, recognition, and cultural relevance — including character creation, storytelling, marketing campaigns, the Marvel Cinematic Universe, and many other engaging aspects.
Additionally, I classified different types of content production within the Branded Content spectrum.
Check below to see how this franchise became a lasting legacy.
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Digital Magazine - Star Wars
This was a highly rewarding project to develop. It explores the universe of Star Wars, which I consider to be incredibly rich, diverse, creative, charismatic, and authentic. This was a fully original production, featuring innovative, disruptive, and high-impact content.
It presents the journey of Anakin Skywalker from the perspective of the iconic droids C-3PO and R2-D2. The chosen genre was Voyage and Return, and the partner brand for this concept was Apple.
Check it out below.
